About Us


Steve Kaufman started SJK·PR April Fool’s Day,  1992. He now coordinates a carefully selected team of writers, graphic designers, webmasters and producers to serve his clients’ diverse needs.

STEPHEN J. KAUFMAN • PUBLIC RELATIONS combines creativity, results-oriented writing, and a total commitment to client satisfaction. Win-win outcomes are the only acceptable results. This business philosophy has earned SJK·PR many long-term relationships, and references are always available on request.

Thank you for the first 26 years in business!

Steve Kaufman


Steve KaufmanSteve designed his first brochure for a major U.S. Senate campaign at age 14. He graduated from Northwestern University’s school of journalism, and his background includes TV and newspaper reporting, political campaign staff work, and telemarketing for Merrill Lynch.

He served on active-duty five years as a Navy surface warfare and public affairs officer, winning five Navy-wide awards for his public relations accomplishments.

On April 1, 1992, Steve started his public relations practice, and clients now span the spectrum of the manufacturing, non-profit, and service industries. Within a few years, SJK•PR was ranked in Jacksonville’s Top 20 PR and marketing firms by the Jacksonville Business Journal.

Steve serves as a professional guest speaker at the University of North Florida’s Small Business Development Center and the Jacksonville Regional Chamber of Commerce Small Business Center, offering advice on small business startups and public relations strategies.

His community involvement has included:

•    Co-hosting “Mind Your Own Business,” a call-in radio show to help small business on 1320AM;
•    JAX Chamber: Trustee, Board of Governors, Government Affairs Committee, Military Issues Committee, South Council Board and member of multiple Chamber Councils;
•    Jacksonville Community Council, Inc.; study group member;
•    Northwestern University Alumni Admissions Council member;
•    Naval NROTC Scholarship Fund, Inc. board member;
•    Northeast Florida Chair, Veterans History Project;
•    The Harvey Bernhardt Foundation founding Board member; and
•    The 2003-05 Navy League’s Jacksonville Council president.

Steve and his SJK•PR team have earned recognition, including:

•    1999 JAX Chamber South Council Small Business Leader of the Year
•    2003 Florida Small Business Development Center Network Regional Volunteer of the Year
•    2005 Small Business Administration Veteran Small Business Champion of the Year
•    2010 Small Business Resource Network Public Service Award
•    2011 JAX Chamber Arlington Council Small Business Leader of the Year
•    2015 Jacksonville Business Journal Veteran of Influence

Steve also continued in the Navy through 2014 as a drilling Reservist and attained the rank of commander. In 2009, he was recalled to active-duty in support of Operation ENDURING FREEDOM and served as U.S. Central Command’s lead action officer for the Afghanistan northern supply route, known as the Northern Distribution Network (NDN).

In this capacity, Cmdr. Kaufman led U.S. interagency negotiating teams with the governments of Kazakhstan and Tajikistan to grow the routes and expand the categories of allowable cargo shipped along the NDN. His efforts were specifically recognized by CENTCOM General David Petraeus and in official U.S. embassy cables, and he was awarded the Defense Meritorious Service Medal for his 15-month mobilization service.

With a passion for America, her defense and small businesses, Steve became the only Veteran among seven candidates to run in the 2016 Republican primary for Florida’s 4th Congressional District. His “Elect One of Us” campaign emphasized economic growth, Veteran and military readiness issues, and a commitment to rebuild America’s greatness.

Steve’s the proud father of his daughter Lindsay—now a University of Florida Gator—who’s kept him wrapped around her pinky since the day she was born.

Daryl Siewert

Business and Traffic Manager

Daryl Siewert, a former client of SJK•PR, joined the team in 2012 as business and traffic manager.

At SJK•PR, Daryl oversees all accounting and finance for the team. He tracks all pending and new business, and moves projects from production to finished piece.

Daryl also helps develop business strategies for the firm to expand its offering and find new ways to better serve clients.

Daryl began his career as an operations manager for a Fortune 500 company out of college, then started his own manufacturing business in Jacksonville’s Southside. His passion for small- to medium-sized business led to great success as a mechanical design engineer for 34 years.

Contact him at .

Lisa Pappas

Client Relations Coordinator

Lisa Pappas helps maintain relationships with current clients, prospects and circles of influence. As client relations coordinator, she represents SJK•PR at regular Jacksonville events and community functions.

Lisa joined the team to help build the business and ensure all clients are more than satisfied with their PR and marketing results.

Prior to SJK•PR, Lisa spent 10 successful years as a marketing director for a local healthcare enterprise and a Florida veterans organization. She tenaciously identified her clients’ objectives and then helped implemented effective public relations strategies—which made her a great fit with our team.

Lisa graduated the University of Wisconsin with a bachelor’s degree in public relations. The mother of two amazing daughters, and married for more than 20 years, Lisa is an active member of St. John the Divine Greek Orthodox Church and (at least attempts to be) an avid runner.

She’s passionate about community service and continuously volunteers for the St. Augustine Homeless Coalition, Salvation Army, Tim Tebow Foundation, Volusia County Honor Air, NE Florida Girls On the Run, and Hands On Jacksonville.

Contact her at .

Jackie Stiles

Graphic Designer

Jackie Stiles owns Penstripe Graphics with her husband, Sid, and serves as our primary offsite graphic designer. In business for more than 20 years, Jackie consistently creates the highest standard of products for any spectrum of business.

Whether you need a campaign or entire company branded, an ad designed, or just new business cards, Jackie brings the necessary skill and tools to transform your vision to tangible reality.

Contact her at .

SJK•PR is always on the look-out for bright, enthusiastic and talented individuals to add to its team. Are you ready to enter the fast-paced world of public relations -- where helping clients achieve success reigns paramount?

Current job openings include:

Internship: Interns at SJK•PR do everything (copywriting, client relations, networking, etc.). More than 90 percent of our interns have gone on to jobs in public relations. Our goal is to help maximize your potential both professionally and personally while working in a fun environment.

Send your resume to .