PR Primer Archive
Don't End a Once-in-a-lifetime Civics Lesson
An open letter to the House Speaker & Democratic Leader:
August 22, 2011
Dear Mr. Speaker and Madam Leader,
With all due respect, your recent decision to end the House of Representatives page program after more than 200 years is ill-advised and short-sighted and should be reversed. As a former page, I assure you the lessons learned on Capitol Hill as a high school student last a lifetime—and affect many more people than just the pages themselves.
Secrets of a Master Networker:
Networking Can Lead to Long-term Relationships
(First of a two-part series)
June 30, 2011
You’ve seen throughout SJK•PR.com that we talk about the three R’s of PR, right? That second R—relationships—often starts with getting involved with an industry, business or civic group by networking. This blog is the first of two posts to help you maximize your ROI of networking.
Danger: Beware of Social Networking's Unintended Consequences
December 8, 2010
Social networking's popularity has skyrocketed during the last few years and many businesses are finding that a presence on these sites can be beneficial to them. After all, it's cheap, easy, and convenient.
SJK•PR clients gain the coverage they deserve...
October 1, 2010
Patrick & Robinson, CPAs was featured in a Florida Times-Union story by reporter Kevin Turner for the firm's efforts to inform clients about upcoming healthcare tax changes. CPAs Mark Patrick and Adam Robinson hosted a lunch and seminar, which was the lead, front-page story in today's Business section. To read more about the event, just follow the link:
Small Business Owners get health care reform answers in Jacksonville seminar
Well done to Mark, Adam and Kevin for keeping Jacksonville small business better informed!
Find out more about Patrick & Robinson, CPAs at CPAsite.com.
Read more of today’s paper at Jacksonville.com.
Happy Independence Day, Shipmates!
July 4, 2010
Event Planning 101 - Part 2
June 29, 2010
In the first part of Event Planning 101, we discussed the importance of a checklist, background research, budgeting, and bringing media into the picture. But it doesn't stop there. In this entry, we'll walk you through the execution of your plan, and post-event considerations:
Event Planning 101 - Part 1
May 10, 2010
Contrary to popular belief, good event planning is no simple task. It requires attention to detail, keen anticipation and self-discipline. Without proper planning, and – le's face it – even sometimes with it, special events can take a turn for the worse and become counterproductive for your company and its goals. So we've put together a quick guide to special event planning to keep you on track:
From the SJK•PR Crew to Steve:
April 23, 2010
Congratulations, Steve! You finally completed your 1+ year of being mobilized to U.S. Central Command. We appreciate your service and know your additional duty during this period to Bahrain, Tbilisi, Georgia, Qatar, Kazakhstan, Uzbekistan and Tajikistan made a difference for our troops and our country.
Becoming a Master Networker: It's NOT About Who You Know ... It's About Who Knows—and Likes—You
November 19, 2009
Real networking is about finding ways to share your knowledge and resources in a continual effort to provide value to others, while coincidentally increasing your own. All of this communicating translates to improved relationships, which helps your business' bottom line. Networking is a great way of generating sales – in a cheaper way than advertising – for your business only when it's carried out correctly. So here are some tips to master the art of networking:
An Open Letter to the Jacksonville Regional Chamber of Commerce and The First Coast for the 2009 Military Appreciation Luncheon
November 10, 2009
Dear Friends,
Greetings, Shipmates, hope this note finds you doing well. My recall to U.S. Central Command headquarters is going well and I'm on my fifth trip to the theater, currently leading a logistics team to work with our friends in Kazakhstan and Tajikistan.
Create the Perfect Newsletter
September 16, 2009
Need to create a newsletter? Not sure where or how to start? We'll give you the tips to plan, design, and write a creative newsletter that will enable you to reach your target audience effectively.
When properly written and designed, newsletters help develop loyal customers, word-of-mouth referrals, and long-term success for any business. The creation process can be somewhat daunting, but key steps should be followed for the newsletter to work as a successful marketing piece.
Never Forget
September 9, 2009
May God bless the families of 9/11; may God always bless America.
Assembling an Effective News Release: Part II
August 5, 2009
Now that we've gone over the importance of developing a provocative news release, let's move on to the next step: the pitch.
The windup is complete, now the pitch...
So you've got a news release assembled and ready to go and you're probably thinking, "now what do I do?" First, you need to decide which publications to make your pitch to.
Assembling an Effective News Release: Part I
July 28, 2009
A news release is a cost-effective tool that can be used by anyone attempting to get his or her story told. The relevance of the topic and how well the release is written are key. Why does a well-written release improve the chances of pick-up? Reporters are tight deadline creatures and a release showing strong writing gives them the opportunity to cut-and-paste sections to be used in their articles. Never underestimate the importance of good writing. The following guidelines should be followed with any media pitch:
Public Relations vs. Advertising
July 1, 2009
Public relations and the use of advertising are often misunderstood, generating unanswered questions for companies attempting to raise awareness among potential clients. So what are the differences between public relations and advertising? It all depends on what you're trying to accomplish. Let's break it down...
Public Relations: Getting Your Money's Worth
June 15, 2009
It's easy for you to measure the value of your production costs, employee costs and capital costs, but how can you evaluate the effectiveness of money spent on marketing communications and public relations? First, make sure you fully understand the difference between advertising and public relations.
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